3. Customer Relations Management
Full customer histories: RES comes complete with a full feature Customer Relations Management Software or CRM suite. All customer and booking information that is captured in RES (including information from web bookings) is held in your own database that you can access and interrogate at any time.
Powerful CRM query tools: With so much information available, it’s important that you can access it in a beneficial way. With its intuitive query builder, CRM - Customer Relations Management Software tool lets you quickly create invaluable customer lists. From something simple (like finding every customer with an e-mail address) to more complicated searches (like everyone with a birthday in March who has visited more than three times in the last 12 months and spent more than $100), the query editor allows you to compile the specific lists that you want in no time at all. The intuitive CRM - Customer Relations Management software allows you to drill down to the smallest client details.
Once you have your list, you can use the CRM - Customer Relations Management software to export the customer records to another program, or use the built-in marketing tools to send fully personalized e-mail, SMS, newsletters, mail, promotions, invites etc.
Integrated e-mail marketing: CRM - Customer Relations Management software allows you to send fully personalized HTML newsletters, promotions, invitations etc. straight to thousands of customers at once, increasing loyalty and helping to drive business to your restaurant. Constant contact with your guests helps maintain good customer relations.
What’s more, if you have a RES online table reservations widget embedded into your web site, you can add links into any marketing promotions that you send out that will take your customers straight to your booking page. This direct CRM - Customer Relations Management software link ensures that, while you have their attention, your customers can make a confirmed reservation in seconds
Loyalty and membership: CRM - Customer Relations Management software has built in membership tools that allow you to really promote customer loyalty. Customer loyalty points and vouchers can be issued and tracked in the system. When linked to Point of Sale, loyalty points can also be awarded based on total spend.
Customer reconcile: If a customer database is not kept up to date, it quickly becomes less usable and therefore less valuable.
With automatic customer record reconciles and near match flagging, CRM - Customer Relations Management software helps you ensure that duplicate customer data is removed and that your database stays as clean and useful as possible.
Spend data: When linked to a Point of Sale system, the CRM - Customer Relations Management software stores full spend data down to item level for each booking. With this information, you can fine-tune your searches even more. If you are launching a membership scheme, you can use a spend-per-head search to find your top customers. If, for example, you are running a wine tasting evening, you can invite everyone who has enjoyed a particular bottle in the past. The Customer Relations Management software can be fine tuned to meet a multi-level search on the most obscure or defining notation in your customer database.
CRM: Customer Relations Management Software is the key to expanding your customer reach, plus maintaining good relationship management with your previous customers. This CRM suite gives you the power to define and grow your customer base, keep customers happy and expand your restaurant brand. CRM - Customer Relations Management software allows you to be master of your own destiny and means you don't need to pay high booking costs just to provide an online booking service to your customers. The Customer Relations Management software gives the restaurant the power to market the restaurant to their customers, plus reward their customers at their own restaurant, further enhancing the customer experience. The CRM - Customer Relations Management software gives the restaurant the best tool to focus attention and reward the high majority of repeat customers.
If you have any questions about CRM - Customer Relations Management Software or would like to speak with a ResoSolutions representative regarding any of our products or services, please call us at 1-888-782-3638 or click on the link below.